[TOEFL/Writing] Question 2 : Discussion of advertising charitable work

Not only should we use sad images but also we should use hapy images. First of all, using only sad images could trigger discomfort. However, as Clair mentioned, using only happy images is not enough to raise donations. As a middle ground, people should try this strategy: using sad images first in order to help people feel sorry and then using inspirational images after the donation. This story line could make people feel like they are watching a drama. It means that it is much easier to move people and raise funds. Furthermore, showing the happier image afterwards helps people feel less uncomfortable.